PRAISE FOR

DESTINATION PROFIT ...

“Finally, a book about the people-profit connection from authors who both get it and have done it!  This book provides an illuminating, how-to path for any leader in an organization.”

     Stephen M. R. Covey

     CEO, CoveyLink

"Cawood and Bailey hit the nail squarely on the head.  Take their advice, focus on your people, and the profits will come through the additional discretionary efforts of a fully engaged, respected workforce!"

     Jeff Chambers

     VP Human Resources

     SAS Institute

"Jammed full of ideas and innovations of real companies and real people.  A must read for any manager in today's organizations interested in achieving excellence through the culture they create for their people." 

     Kelly Semrau

     VP Global Public Affairs

     SC Johnson

•  Overview

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•  Companies

     Highlighted

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•  Contents

Making It Work
Through good times and bad, building the bottom line in business is a simple equation: Engage People = Enriched Profits.  Think Southwest Airlines and JetBlue -- companies that not only survived but thrived in spite of terrorist attacks and a nearly stagnant economy.  Or consider how family-focused SC Johnson and software maker SAS, renowned for its people practices, fully embrace the power of the human spirit to put the People = Profits connection into action every day.

Through exclusive interviews and firsthand accounts, Destination Profit goes behind the scenes to show how some of the world's most successful organizations have achieved unsurpassed customer and employee loyalty, chart-topping growth, and sustained profitability by putting people at the very heart of their drive toward business excellence.